[FAQ] #3 How much does it cost to hire a copywriter?

Cost Copywriter Right Lane Writing Services
When I first started my career as a copywriter and began sharing the news with family and friends, I was often asked the same things over and over again. These Frequently Asked Questions, or FAQs, made me realise that perhaps many of you might have similar burning questions. 
In this series, I will attempt to answer the most common questions about being a copywriter, copy editor and proofreader so that you may rest easy in this knowledge and perhaps, learn something to help you achieve your goals.

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FAQ #3 How much does it cost to hire a copywriter?

I touched on this briefly in my last post, but the cost of engaging the services of a copywriter is still one of the leading factors affecting a business or organisation's decision to hire someone.

No matter how badly they may need a copywriter, the cost will often outweigh the other pros.

That is, until the proverbial hits the fan.

So, what kind of financial outlay are we talking here?

The cost of a copywriter's services can vary enormously. It will depend on:

  • their experience and qualifications,
  • where they are located in relation to the job,
  • their ability to offer discounts for new or NFP clients (or charge more for bigger companies)
  • availability and turn-a-round time

On average, you may be looking at:

Per hour:  between $50 - $150 or more

Per day:  from $250 a day for a junior copywriter to $1000 or more for an in-demand senior copywriter

Flat flat fee for the entire project: anywhere from $50 and upwards depending on word length, complexity of text and other details

Now, don't get me wrong, you can access the services of a copywriter on cheap freelance websites where you can pay by the word. However, if I am honest, you aren't going to get the personalised service or attention to detail. I mean, what copywriter is really going to go all out when they are more than likely earning a measly $15 from 500 words? That's a lot of effort for very little return. 

If you are paying someone $250 for 500 words, I can guarantee that you will be rewarded with much more than great copy.

What will I get for that price?

Regardless of whether you are charged by the hour, the day or the entire project, these costs should include all of the following where necessary:

  • consultations,
  • phone calls/emails,
  • meetings and travel time,
  • planning and research time,
  • purchase of any design templates or images,
  • writing of copy and content,
  • layout and design,
  • revisions,
  • proofreading and editing,
  • liaisons with webmasters/art directors/graphic designers/whoever, and
  • any printing, couriers and postage (if required).

All of these items should be outlined clearly in the Scope.

Now, the scope (or proposal) is a formal written document used by all copywriters. It clearly outlines a proposal of the work to be created. It includes everything that you provided as part of the consultation process - information, ideas, and must-haves.  Plus you'll then get the low-down from the copywriter about how the completion of your project, such as total cost (including GST if charged) and timeframe.

The scope is an important document that includes everything you and the copywriter have discussed. It means that everyone knows exactly what will happen at the agreed price and by the agreed time.

Note: Anything that goes over and above what is in this scope is called 'Out-of-Scope' and will cost you extra. But more on that another time.

What does it cost to work with Right Lane Writing Services?

How long is a piece of string? No really.

This is a challenging question to answer. It depends on what you need, the ease in which I am able to do it and how long it will take me to complete it to your 100% satisfaction.

However, I assure you that the benefits of using my services will outweigh the cost.

Of course, to find out exactly how much it will cost to hire my services to complete your project, whether it be copywriting, proofreading or editing, get in touch to discuss your writing needs.