How to Hire And Keep The Right Copywriter For Your Business
Copywriters are a flexible bunch. We need to be. We create content for a variety of different products and services, tailoring our writing to market the smallest niches or biggest brand names. Using keywords, catch phrases and bling, we weave our magic to persuade and convert. Turning potential leads into purchasing customers for all our clients. That’s our aim.
But aren’t copywriters all the same?
No. Not even close. Over time, many copywriters refine their skills to discover their own area of expertise. Some write content for the health, fitness and wellbeing industry; some specialise in real estate copywriting. Others focus their attention on the finance sector or government agencies while other work with not-for-profits. You’ll also find some copywriters who are good all-rounders. They’ve built up their careers working within the retail sector, nailing copy for all the big names. Of course, they also come with a bigger price tag. Because, let’s face it, if you want the best, you have to pay for it.
But what if you have a small business and a smaller budget?
Being a sole trader or the owner of a small business doesn't mean you can't hire a cream of the crop copywriter. Of course you can! However, if your budget is tight (but realistic) and you want value for money, you need to shop around. You need the next best thing. You deserve to hire a copywriter who ‘fits’ your business.
How do you know that you’ve found 'The One'?
When engaging the services of a copywriter, most businesses, regardless of size, will make their decisions based on two main factors:
- How much does a copywriter cost?
- What experience does the copywriter have with a business like mine?
It makes sense that cost and experience guide the decision-making process, because you want the best value for your business dollar. Sticking to a budget is important, so you do need to hire someone you can afford, who can do the work you require and in the timeframe you need it.
If they have the experience I want and for the price I can afford, won’t any copywriter do?
Yes and no. You can hire the first copywriter you find in Google search. But chances are, unless both you and the copywriter are on the same page, it won’t automatically be a match made in heaven. Claudia Bouma, from A Way With Words, agrees, “Experience is important but for many clients it's even more important that they sense a connection.” Sounds saucy, but it’s true.
Hire the right copywriter who fits with your brand
Finding the right copywriter is like those first meetings with a new romantic partner. There’s a kind of copy chemistry, if you will. When both parties want to work with each other, you can see the sparks fly as you bounce ideas off of one another. “You just know and understand each other. It's easy and fun,” says Kate Merryweather, Melbourne’s Favourite Redheaded Copywriter. It's like... magic. Except without all those inappropriate public displays of affection and arguments about whose turn it is to put the bins out.
Keep the right copywriter for your business
Instead, you’ll show appreciation to your copywriter and happily:
- Complete the copy brief and respond to queries in a timely manner
- Pay their invoices early with a 50% upfront deposit
- Provide a glowing testimonial of appreciation
- Recommend them to all your friends
You’ll do all this for your copywriter because you simply can’t wait to read what they have created for you – compelling copy that converts. That’s when you know you are onto a winner. So, don’t let a good thing, or copywriter, slip through your fingers. For more information, on whether I could be The One, give me a ring and see how I can marry your ideas with my words for a match made in heaven.